Digital Marketing
Run SEO, social media and ad campaigns for real brands.
Who it’s for
College students, graduates, business owners and anyone who wants a career in online marketing.
What you’ll learn
- Marketing & website basics
- Search engine optimisation
- Social media marketing
- Google Ads & Meta Ads
- Content, email & WhatsApp marketing
- Analytics & live project
Syllabus
Module 1Marketing & website basics
How digital marketing works, buyer journeys, building a simple WordPress site.
Module 2Search engine optimisation
Keyword research, on-page and off-page SEO, local SEO and Google Business Profile.
Module 3Social media marketing
Content calendars, reels, Instagram, Facebook and LinkedIn growth.
Module 4Google Ads & Meta Ads
Search, display and video campaigns, audiences, budgets and bidding.
Module 5Content, email & WhatsApp marketing
Copywriting, newsletters, automation and broadcast lists.
Module 6Analytics & live project
GA4, Search Console reports, and a campaign for a real client.
Tools & software
Projects you’ll build
Your certificate
Career opportunities
What students say
Studying SEO at JIE was a game-changer for me. The hands-on training and expert guidance helped me gain real industry insights and confidence.
JIE gave me the perfect platform to learn Digital Marketing practically. The industry-focused training and expert mentors helped me grow fast and confidently.
FAQs
Do I need experience for Digital Marketing?
No. The course starts from the basics.
How long is the course?
Digital Marketing runs for 6 months, with practical lab work in every class.
Will I get a certificate?
Yes. You receive a JIE certificate after completing the course and assessment.
Can I use a scholarship?
Yes. Your JIE Scholarship Test result applies to this course fee.
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